Campaign vehicles play an important role in canvassing votes from the masses and so the vehicles are fitted with various amenities to make the political leaders, who spend time hitting the road, to have a comfortable journey..
The “DigiDelightTech” campaign is a consumer education program about the benefits of regular vehicle care, maintenance and repair, designed to provide knowledge from all segments of the automotive aftermarket industry. Integrated marketing and public relations initiatives will build awareness and provide knowledge to aid consumers in making the best maintenance decisions about their vehicles.The campaign is targeting the motoring public, including DIY and DIFM consumers who own and/or operate motor vehicles.
The campaign’s purpose is two-fold. First is to provide consumers with unbiased, expert information to help them make better decisions regarding their vehicle maintenance, and offer them tools that make the process easy and intuitive. Second, reversing the trend in unperformed maintenance will aid in conserving energy, improving highway safety, benefit the environment and provide economic benefit to both consumers and the aftermarket industry.